How Hey Dude Shoes Stamped Out Gray Market Threats with Laava

Hey Dude Shoes (now part of the Crocs Group) quickly became a global favorite, celebrated for their unique style, exceptional comfort, and innovative materials. However, this success also made them a prime target for counterfeiting and gray market activities, putting their brand and customer trust at risk.

In a partnership now in its third year, Hey Dude Shoes and Laava have successfully collaborated to protect brand integrity, ensure supply chain security, and engage consumers in exciting new ways. Thanks to Laava’s secure connected packaging platform, Hey Dude has turned vulnerability into a strategic advantage.

Download the full case study to discover how Laava's technology transformed Hey Dude’s brand protection strategy.