A Healthy Partnership: Laava's Strength is Biogency's Protection

Entering its third year, Laava’s partnership with Biogency Pty Ltd has proven vital in safeguarding Biogency’s premium nutraceutical products. What started as a mission to defend patented formulations from counterfeits has evolved into a dynamic consumer engagement strategy, leveraging social media influencers and proactive anti-counterfeiting responses. When counterfeit threats emerged, Laava’s technology enabled swift intervention, protecting Biogency’s brand and consumer trust.

Read the Full Case Study to learn how Laava keeps Biogency’s brand secure.