Shell Pakistan: Combating Counterfeit Lubricants with Laava Smart Fingerprints®
Shell Pakistan partnered with Laava to tackle a surge in counterfeit engine oils by launching Pakistan’s first nationwide secure authentication program for lubricants. Using Laava Smart Fingerprints®, advanced computer vision, tamper-evident labels, and offline SMS verification, the initiative empowered consumers to instantly verify product authenticity. A national awareness campaign featuring celebrity Shaan Shahid helped drive adoption, resulting in a sharp drop in fake product circulation and a boost in consumer trust.